Recognising the importance of community awareness of Early Childhood Care and Education (ECCE), social mobilisation has been made an integral part of the government’s Punjab Human Capital Investment Project (PHCIP). The purpose is to run a cohesive community awareness campaign to improve parents’ and community’s understanding of the importance of quality ECCE as a holistic development approach to a child’s social, emotional, cognitive and physical needs to build a solid and broad foundation for lifelong learning and wellbeing. Social is also aimed at sensitising parents, teachers, guardians and the community on enrollment in ECCE, child safeguarding, gender equity and gender-based violence (GBV), clean and green initiatives including WASH, Grievance Redressal Mechanism (GRM) of PHCIP.
In this regard, CERP will provide training to Social Mobilisers, enabling them to effectively conduct community awareness sessions through a school cluster-based approach. We will ensure that social mobilisers are well-informed, trained and apprised with the technical knowledge and contextually relevant understanding of the aforementioned thematic areas. Additionally, we will provide social mobilisers with necessary material, which will include a session script to engage school councils, parents, teachers, caregivers and other community notables for awareness raising and sensitisation on ECCE and allied thematic areas. CERP will also provide training on community engagement, best practices of social mobilisation, public speaking, and leadership to refurbish their existing skills.
