Laraib Abdul Quddus Khan is a data-driven professional with expertise in applying analytics and strategy to address complex challenges across public and private sectors. After earning a BSc (Hons) in Economics and Marketing from the Lahore School of Economics, where she conducted cross-country econometric research on the impact of women’s health on economic development, she built her career at the intersection of data and strategy.

She brings experience in management consulting, having contributed to high-impact projects for MENA-based organisations, including financial modelling for a Saudi conglomerate, market-entry assessments, and data-driven strategy design for clients in healthcare, education, and corporate sectors. At CERP, Laraib serves as Senior Associate in the Analytics vertical, where she applies her expertise in data analysis and strategy to deliver rigorous evidence and drive high-impact initiatives.